編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-420-080 | CredEx Fintech: Business Model Transformation During the Digital Era | Huang, Laura;Amit, Raphael;Han, Xu | Entrepreneurship | Platform Strategy and Innovation( 932422-001 ) |
2 | 9-808-128 | Facebook | Piskorski, Mikolaj Jan;Eisenmann, Thomas R.;Chen, David;Feinstein, Brian;Smith, Aaron | Entrepreneurship | Platform Strategy and Innovation( 932422-001 ) |
3 | 9-221-005 | Sustainable Investing in Private Markets at TIFF | Viceira, Luis M.;Sienczewski, Victoria | Finance | Platform Strategy and Innovation( 932422-001 ) |
4 | 9-318-104 | Haier: Incubating Entrepreneurs in a Chinese Giant | Kanter, Rosabeth Moss;Hua Dai, Nancy | General management | Platform Strategy and Innovation( 932422-001 ) |
5 | 9-516-046 | Spotify | Elberse, Anita;de Pfyffer, Alexandre | General management | Platform Strategy and Innovation( 932422-001 ) |
6 | IES473 | Spotify: Face the Music | Sastre, Isaac;Vroom, Govert | General management | Platform Strategy and Innovation( 932422-001 ) |
7 | W16782 | Airbnb: Business Model Development and Future Challenges | Chatterjee, Sayan | General management | Platform Strategy and Innovation( 932422-001 ) |
8 | 9-514-025 | Amazon in 2024 | Gupta, Sunil;Rodriguez, Margaret L. | Marketing | Platform Strategy and Innovation( 932422-001 ) |
9 | 9-516-094 | Airbnb, Etsy, Uber: Acquiring the First Thousand Customers | Teixeira, Thales S.;Brown, Morgan | Marketing | Platform Strategy and Innovation( 932422-001 ) |
10 | 9-516-108 | Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers | Teixeira, Thales S.;Brown, Morgan | Marketing | Platform Strategy and Innovation( 932422-001 ) |
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